The City of Irvine is currently hailed as the best city to live in per Orange County sources. Part of this is the 20,000+ businesses there that are locally owned and operated.
As a commercial real estate owner, property marketing and advertising services mean appealing to a happy and healthy target market. Read on to learn how you can appeal to residents of this great place to live with Irvine property marketing services.
The Importance of Property Marketing and Advertising
There are several reasons that commercial real estate marketing strategies are important for Irvine property owners. They include:
- Greater exposure
- The chance to spread your message
- Clear information about rental rates
- Transparency and communication
- Assistance for renters looking to make an informed decision
- Promotional opportunities
- Higher property value and more competitive rent
It also makes branding easier so that you can make a name for yourself!
Commercial Property Advertising Tips and Tricks
No matter what marketing methods you choose, it's important to enlist the help of a commercial property management company to create great property listings.
These experts understand real estate trends and what best appeals to buyers in Irvine, California. They also have access to professional property advertising methods to get the word of your commercial real estate out to potential renters.
Get on Social Media
If you're looking to rent out a commercial property, leverage social media platforms to reach your target market. Create ads for platforms like Facebook, Instagram, and LinkedIn. Since you're appealing to business owners, target your audience based on company income and the market that businesses operate in.
Social media is also the chance for you to reach local markets in Irvine. You'll be able to target people based on their geographical location and reach businesses that actually can rent out your space.
Use High-Quality Images and Videos
Drone photography and videography make it easier for landlords to get top-notch images of their property. These tools allow you to capture 360-degree views so that potential renters can view all angles of your property online.
This makes it easier for potential tenants to see the ins and outs of your property online. They'll visualize it more clearly and become more interested in visiting in person.
Stage Virtual Tours
Sometimes you'll find a good renter who's not in your area yet. Maybe they're looking to open up another branch of their business in California. Maybe they're moving to Irvine soon and need a property before migrating.
Virtual tours set up with drone videography let them feel confident signing a lease without making a physical visit!
Offer commercial real estate promotions to those who reach out to talk with you. This will get people interested in contacting you for more information. After all, businesses that could get a month of discounted rent or a lower security deposit have nothing to lose and everything to gain!
Get the Most From Your Irvine, California Property
Now that you know some property marketing and advertising methods, it's time to begin getting word of your commercial property out there. PMI Orange County is committed to offering marketing services to real estate owners across Irvine. Contact us for a free rental analysis so you can learn how much your California property is worth.
