Does your property listing appear every time someone in Irvine, CA searches for a rental property? About 68% of activities online begin with a search engine, including the search for rentals. Without a digital marketing strategy, your would-be renters will find other local properties instead.
Use these property marketing tips to appear in front of renters, even in a tough market. With these marketing strategies, you can boost your occupancy rate. Start marketing today!
Optimize the Property Listing
An unattractive property listing won't help you generate applications. Start by researching other listings for Irvine properties. What makes them stand out?
Update your property listing with:
- High-quality photos
- Video or virtual tours
- Compelling descriptions
- A list of amenities or features
- Mentions of nearby stores and venues
Try to market the experience of living in your rental property. Think about the audience you're trying to reach. For example, appeal to parents by mentioning family-friendly attractions near the property.
Optimize your listing for relevant searches using keywords. Only 0.63% of Google users click on results on the second page. With search engine optimization (SEO), you can appear on the first page to generate more traffic to the listing.
Request Referrals and Reviews
Ask your current tenants to help you generate referrals. With their help, you can attract more people to your vacant properties.
Incentivize tenants to help by offering gift cards or a rent discount. You can also ask them to share their reviews online. Positive reviews could encourage more people to trust you as a landlord.
Use Social Media Marketing
Social media marketing can help more people find your property listing. Share photos and videos of the property online. Use relevant, location-specific hashtags as you learn how to market your listing.
Consider using paid advertising platforms like Facebook Ads. When someone clicks on the ad, they'll be directed to your property listing. Eye-catching ads can help you generate more visibility and traffic.
Hire a Property Manager
Hire a property manager to offer tenants better living experiences. Better living experiences can encourage your existing tenants to rave about living in your property. Property management services include:
- Legal compliance
- Marketing
- Evictions
- Maintenance and repairs
- Tenant screening
They'll help by responding to tenant inquiries on your behalf. Happy renters are more likely to recommend your property to others. As your tenant satisfaction rate increases, you can also retain renters.
Your property manager can help you learn how to market your vacant properties effectively. With their help, you can lower your vacancy rate. Use their consulting to make smart property decisions.
Upgrade Your Property Marketing Strategy
Neglecting your property marketing strategy will allow your vacancy rate to rise. Instead, use these marketing strategies to boost your occupancy rate. With these tips, you can attract more Irvine renters than ever before!
Not sure how to apply these marketing tips? Hire a property manager! Look no further than PMI Orange County.
We have nearly 20 years of industry experience helping landlords maximize their earning potential. Rely on our award-winning services and state-of-the-art technology. Contact us now for your free rental analysis.
